Roots by Palomba Serafini
Lanerossi presents the new “Radici” capsule collection designed by Ludovica+Roberto Palomba
“Trees contain a great secret, as big as their branches, bigger than their shadow, deep, branched, solid, comfortable. Trees grow over time and evolve aware of their power, rooted in their intelligence. The trees are specular, so big to enjoy the sky, equally so big to anchor themselves firmly to the earth."
In the desire to continue to expand and enrich its creative alphabet , Lanerossi thus kicks off the new collaboration with one of the most famous names in the international architecture and design scene, the Palomba Serafini studio .
RADICI is the name of the new plaid collection designed by the studio. A project in which technique, craftsmanship and chromatic contrasts weave an unprecedented dialogue with nature by reflecting on its hidden potential.
An archetypal symbol of strength and growth, the tree thus intends to represent the continuity of the history of Lanerossi which has evolved over time well rooted in its certainties. These concepts have become drawings in an abstract and figurative vision , where the chosen themes are narrated in an innovative and unconventional way, giving life to a collection of plaids of the purest elegance .
A range of products that tells Palomba Serafini's approach based on the search for essence in each project and on a concept of balance that recalls oriental cultures in this context.
Available in five color variants, from beige to brighter variants such as gold or orange, the RADICI plaid is made of 100% virgin wool , obtained from selected flocks of merino breed sheep, woven with the jacquard technique , for a negative effect on the back, and enriched by fringes along the edges.
The plaid is made even softer thanks to special product finishing processes. It is also certified Woolmark-Pure New Wool, OEKO-TEX® STANDARD 100 which guarantee its quality and respect for the environment .
The first Lanerossi monobrand store has opened in the heart of Brera , the most evocative and dynamic district in Milan, amidst design, lifestyle, food, art and culture.
A fundamental stage for Lanerossi, whose history , over the course of the last century, has been closely linked with the Milanese city , from participation in the first editions of the Triennale Exhibition at the Palazzo dell'Arte since 1933, to the presence in the main textile fairs, to the choice of Milan for the launch of advertising campaigns, starting from the 60s signed by Paganino, Armando Testa and Pino Tovaglia.