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Lanerossi recounts its encounter with the poetic vision and the unmistakable sign of Elena Salmistraro by presenting the new collection of plaids and decorative cushions "Campanule".

With the innovative spirit that has characterized it since its origins, Lanerossi continues to chart its own course that has made it unique in the history of interior textiles .

Aware of its roots, the company continues to enhance its heritage , a precious heritage of creativity and deep knowledge of the raw material which, in a virtuous dialogue with the present, knows how to generate new value.

The design reinterprets the shape of these spring flowers through a combination of geometric elements obtained by fusing fluid and soft lines with a more rigid and, at times, angular mark that make it unique and contemporary.

The designer thus creates a hypnotic visual effect of great impact that recalls the cone formed by the petals of the bluebell in the act of blossoming, and whose stems intertwine and mix harmoniously.

A blanket stitch, in bright green, borders and embellishes all the edges, acting as a counterpoint to the shades chosen for the plaid and cushions, from deep purple to pale pink.

The result is a collection of great elegance , capable of enhancing the quality of the yarns, and which perfectly represents the designer's approach to the search for the expressive language of the object, capable of captivating by evoking emotions in the observer .

With exceptional softness, the collection is made of pure virgin wool , Woolmark certified, obtained from selected flocks of merino breed sheep, characterized by excellent thermal insulation, thermoregulation properties and great ability to absorb humidity.

Campanule will be available from September 2023 online and in store in Milan.

The first Lanerossi monobrand store has opened in the heart of Brera , the most evocative and dynamic district in Milan, amidst design, lifestyle, food, art and culture.

A fundamental stage for Lanerossi, whose history , over the course of the last century, has been closely linked with the Milanese city , from participation in the first editions of the Triennale Exhibition at the Palazzo dell'Arte since 1933, to the presence in the main textile fairs, to the choice of Milan for the launch of advertising campaigns, starting from the 60s signed by Paganino, Armando Testa and Pino Tovaglia.


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