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TRACCE by Marta Giardini

A dive into Lanerossi's historical archives brings back inspiration of winding designs that seem to be blurred and rippled by water, threads of wool that intertwine, and colors that blend to create a blurred watercolor effect.

"It is as if drops of color have fallen from the woolen yarn, leaving imprints on the fabric to form special patterns."

For this special capsule presented at Milan Design Week 2024, Marta Giardini has imagined those woolen threads as delicate brushes soaked in color that leave heavenly traces on 100% percent linen cushions and regenerated cotton jacquard blankets.

"The collection has a material soul related to the wool I saw in the archive, with nuances created by the threads and where the contours are soft. I wanted the designs to convey what I felt the moment I saw those small samples of wool. We created the designs by placing a woolen thread soaked in color on a wet surface so that it could leave its imprint."

100% linen cushions printed in five different designs in shades of blue, ocher and green give a fresh and innovative touch to the home.

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Recycled cotton jacquard throw with a fresh and light hand in shades of blue, ocher and green: perfect for the summer season both outdoors and indoors.

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The first Lanerossi monobrand store has opened in the heart of Brera, the most evocative and dynamic district in Milan, amidst design, lifestyle, food, art and culture.

A fundamental stage for Lanerossi, whose history, over the course of the last century, has been closely linked with the Milanese city, from participation in the first editions of the Triennale Exhibition at the Palazzo dell'Arte since 1933, to the presence in the main textile fairs, to the choice of Milan for the launch of advertising campaigns, starting from the 60s signed by Paganino, Armando Testa and Pino Tovaglia.

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