Our History
Founded in 1817 by Francesco Rossi and Eleonora Pasini, Lanerossi boasts 200 years’ worth of experience.
Our History
Founded in 1817 by Francesco Rossi and Eleonora Pasini, Lanerossi boasts 200 years’ worth of experience. After the death of the founder, Alessandro Rossi took over the management of the wool mill and launched a large-scale technological modernisation project. Upgrading the traditional industrial model, the entrepreneur involved the social and cultural spheres, giving rise to a significant period of prosperity. The wool mill and the residential structure known as 'the Workers' Quarter of Schio' grew and became increasingly affluent. Many residential units for employees were built between 1872 and 1880, along with schools and nurseries for children. Alessandro Rossi's enlightened leadership made the brand a true emblem of social modernity, creating a strong bond with the communities where the factories were located.
With the aim of modernising the wool mill inherited from his father, the entrepreneur introduced a number of remarkable improvements that made Lanerossi a cutting-edge brand. Wooden machines were replaced by steel ones, and, thanks to technological innovation, production was diversified resulting in new fabrics.
The course of Lanerossi’s modernisation has never ceased. Over the years, our continued collaboration with international designers, graphic designers, inventive minds and artists has allowed us to renew our visual language in an experimental and innovative way. With regards to creating advertising material, we have collaborated with high-calibre figures such as: Fortunato Depero, Adolfo Busi, Armando Testa's advertising studio, the modernist duo Bruno Munari and Riccardo Ricas, Bob Noorda, Pino Tovaglia, Salvatore Gregorietti and Claudia Morgagni.
In 1958, Lanerossi was officially awarded the prize for the best advertising campaign of the year, created by the illustrators Riccardo Manzi, Haëm (Hans Meury) and Sto (Sergio Tofano). The Palma d'Oro, awarded by the Italian Advertising Federation, is one of the various awards presented to Lanerossi.
SPOT TV
"Baldo e Poldo"
In the 1960s, thanks to the innovative tool of television advertising, Lanerossi began to broadcast its ads in the iconic Carosello advertising show.
Milestone
Creativity
The finest raw materials and artisanal care during the production phase are two elements that have always been central to Lanerossi’s philosophy. Meticulous attention to detail and design characterises each product, enabling them to improve the ambience of the home.
Drawing on 200 years of experience, Lanerossi has never forgotten the importance of research. With an eye on the future, we convey our corporate values with an approach that remains innovative. Renewing itself with experimental and straightforward design language, Lanerossi is able to rethink and enhance its visual heritage passed down through generations.
The Memory is my Home project perfectly reflects the combination of research and tradition. The passion for design and creativity keeps its inherited visual heritage in the foreground, yet it acquires new meaning when reinterpreted.
A garment is not a simple product, but a casket of memories and sensations. Setting out to enhance the importance of their emotional value, Lanerossi reinterprets the tradition and quality of its materials. “Under the cover”, a workshop and exhibition organized by the Iuav University of Venice, exemplifies the commitment we employ in giving new centrality to tradition. The blanket, the protagonist of this project, as well as a symbol for Lanerossi, has been observed from two different perspectives. The cultural and material history of the garment, characterized by the reinterpretation of fabric samples, meets design research in fashion to give a new interpretation to archived materials. Protagonists of this experience, the students of the Fashion Design degree course have developed various projects which, in their heterogeneity, have given a new voice to the materials present in the archive. The attention to research and innovation is also reflected in the various collaborations that Lanerossi continues to promote such as, for example, the one with Opera Contemporary. Furthermore, ever new generations of creatives cooperate with us to renew and reinterpret our historic visual heritage.
Sustainability
The interest in innovation and research is also reflected in the attention we pay to sustainability. The partnership with TEDx Cortina D'Ampezzo 2019 is just one example of the many activities with which Lanerossi is committed to promoting responsible attitudes aimed at protecting the environment.