Lucky You / Mare
Luck follows you
In collaboration with Paola Navone – OTTO Studio, Lucky You / Mare comes to life: a beach towel and matching bag that transform every day in the sun into a small ritual of colour, emotion and good fortune. The collection is the natural evolution of the Lucky You throw blanket in 100% Merino wool, beloved for its playful motifs and symbols of good luck. Luck doesn’t stay on the sofa: it travels, lies in the sun and fills itself with sand and sea salt.
Every symbol tells a story: a wish hidden among colours, a gesture of wonder you can carry with you at all times. The capsule collection accompanies the transition from indoors to outdoors, from home to the world, from winter to summer.
A universe of symbols to experience.
Lucky You is not just a pattern: it is a language of wonder and positivity. Every symbol tells a story:
Each element weaves together stories, emotions and wishes, creating a true constellation of good fortune to carry with you at all times.
The collection’s products
How to experience Lucky You this summer
Lucky You / Mare Beach Towel brings luck and colour wherever you go.
Lucky You /Mare Beach Bag to accompany you on every adventure.
Lucky You Throw brings good luck and style into your home.
Lucky You / Mare Set beach towel + matching bag, for a complete experience of style, colour and good fortune.
Lucky You Set throw + towel + bag to ensure good luck wherever you are.
A sensory and joyful experience
Lucky You / Mare is an experience to be lived, made of softness, colours, symbols and small everyday rituals. With Lanerossi, every day becomes a moment of wonder, discovery and good fortune, to cherish or share, at home or by the sea.