Lucky You Beach Collection

In collaboration with Paola Navone – OTTO Studio, Lucky You / Mare comes to life: a beach towel and matching bag that transform every day in the sun into a small ritual of colour, emotion and good fortune.

The collection is the natural evolution of the Lucky You throw in 100% Merino wool, loved for its playful motifs and symbols of good luck. Luck doesn’t stay on the sofa—it travels, stretches out in the sun and fills itself with sand and salt.

Each symbol tells a story: a wish hidden among colours, a gesture of wonder you can carry with you at all times. The capsule accompanies the transition from indoors to outdoors, from home to the world, from winter to summer.