There is a subtle thread connecting the home to life’s most beautiful moments outdoors, woven from comfort and colour. With Lucky You / Mare, Lanerossi carries this thread beyond domestic spaces, transforming it into an experience to be lived under the sun.

On the occasion of Milano Design Week, the new capsule collection designed by Paola Navone – OTTO Studio comes to life, a project born from the iconic Lucky You throw and guided toward a light, surprising summer dimension.

The lucky symbols, vibrant colours and graphic signs that have made this pattern so distinctive now take shape in a new form: a beach towel and a matching bag, created to accompany your moments of relaxation, between sunlit beaches, pools and spontaneous escapes from the city.

An invitation to carry a piece of home — and plenty of good fortune — wherever you go.

With this collection, Lanerossi continues to reinterpret textiles as part of a contemporary lifestyle: no longer just a domestic object, but a companion to experiences, emotions and small everyday rituals, always with the same attention to the quality of raw materials, design and attention to detail.

During Design Week, the Lanerossi Store transforms into a space to explore, where visitors can connect with the capsule, feel its textures and be inspired by its colours and atmosphere.

An experience that once again tells what it means to feel at home, even elsewhere.

Come and discover it from April 20 to 26, from 10:30 am to 7:30 pm, at Via Mercato 5 in Milan.

Discover Lucky You / Mare