R Geometrics plaid misto lana
- Description
- Product care
R Geometrics plaid by Matteo Menotto | Memory is My Home
La stampa si ispira ad un advertising di fine anni ‘40 che rielabora l’iconica “R”, logo di Lanerossi. L’advertising originale promuove la termo-coperta ed anima la lettera con delle grafiche fiammate. Da qui nasce l’idea di rivisitare il lettering ed animarlo con masse cromatiche contrastanti e con una serie di pattern geometrici che danno un aspetto contemporaneo e creano un effetto visivo interessante a seconda degli utilizzi del capo piegato. La bordatura in velluto completa l’aspetto del plaid e aggiunge preziosità materica.
Memory is my Home is a project that fully represents the desire to tell the cultural and artistic intent behind each Lanerossi product. Inaugurated with the "Triennale" plaid, this project aims to bring back to life the richness of the archive and its products which, steeped in history, still retain their charm and value today
Triennial
Inaugurated with the “Triennale” plaid, this project aims to bring back to life the richness of the archive and its products which, steeped in history, still retain their charm and value today.
Triennial 2
The Memory is my Home Archive line is enriched with the limited edition of the Triennale2 reversible plaid which pays homage to the design presented in 1936 at the Palazzo dell'Arte during the VI Triennale di Milano.