To mark Milan Design Week 2025, Lanerossi unveils g_raphite — a groundbreaking capsule collection of bedding and home textiles that redefines the very idea of interior design. Here, beauty, ethics, and innovation come together in a vision where past and future seamlessly merge. This is more than a collection: it’s an experience that tells a story, wraps you in comfort, and speaks to a deeper, more conscious way of living.
At the heart of the collection is graphite — a material with a rich, ancient heritage. Its use harks back to Roman times, when it was employed in dyeing techniques passed down through generations. Today, Lanerossi reimagines that tradition with a modern, forward-thinking twist: once used to leave marks on surfaces, graphite now becomes a symbol of renewal, recycling, and sustainable innovation in the world of textiles.
The g_raphite collection was born from a collaboration with Alisea srl Società Benefit, a trailblazer for over thirty years in the recovery and transformation of industrial waste into cutting-edge materials and design objects. Graphite — typically considered an inevitable by-product of industrial processes — is reclaimed and reimagined, becoming "g upgraded recycled graphite".
Thanks to the patented g_pwdr® technology, the result of Alisea’s advanced research in the field of circular economy, this upgraded graphite is transformed into an innovative and sustainable pigment, used in a pioneering dyeing process that gives new life to what was once considered waste.
Graphite is a non-toxic mineral, a pure form of carbon, one of the most important elements of life and the basis of all organic molecules, such as DNA.
Dyeing with “g upgraded recycled graphite” is not just an aesthetic choice but a revolution in the world of sustainable design and fashion. This pigment offers a range of extraordinary benefits:
• Unparalleled shades of gray: The lamellar structure of graphite creates deep, sophisticated tones.
• Exquisite softness: Natural lubricating particles provide a silky, enveloping touch.
• Superior UV protection: Graphite’s reflective properties effectively shield against harmful UV rays.
• Electrostatic conductivity: Effortlessly disperses charges generated by movement, enhancing comfort.
• Thermoregulation: Even heat distribution ensures consistent, balanced well-being.
• Dermatologically tested safety: Gentle on sensitive skin, delivering unmatched comfort and protection.
• Sustainability: Minimizes waste, elevates by-products, and reduces environmental impact.
This project, which blends tradition, innovation, and sustainability, brings together two outstanding examples of Italian excellence in an unprecedented way.
On one side, Lanerossi — with over 200 years of experience in home textiles, where research and innovation have always been the driving force behind its vision. On the other, Alisea Srl Società Benefit — a pioneer in the creative reuse of industrial scraps and residues, transforming them into cutting-edge materials and design objects for more than thirty years through recovery and regeneration processes.
It’s precisely this unique synergy that gives rise to a concept capable of redefining the sleep experience. Not just in terms of aesthetics, but also of pure functionality: innovative materials and refined design come together to offer unparalleled comfort, wrapped in a collection that is both contemporary and sophisticated.
During Milan Design Week, from April 7 to 13, 2025, the Lanerossi store in Brera will host the preview of the collection, enriched by the presence of furniture pieces by designer Enrico Girotti. In collaboration with Alisea, Girotti explores the use of "g upgraded recycled graphite" as a distinctive element, both aesthetically and structurally, giving life to iconic objects that perfectly complement the g_raphite collection.