It is with a contemporary and innovative vision of its identity that Lanerossi inaugurates its new Flagship store in Brera, an area known for its propensity for design and for its strong artistic connotation.
Our history is reborn in the illustration by Ale Giorgini who, with few studied details, expresses the richness of our past. The figures present tell two centuries of history which, starting from Alessandro Rossi, cross the advent of mass communication up to the contemporary projection of the brand into the future.
Alexander Rossi
Precursor of a different way of doing business, careful to combine business and sociality.
A man who in the middle of the 19th century built an exceptional set of relationships between business, territory and community around Schio, which became the backbone for the socio-economic development of the entire area.
An important legacy that today finds a new life.
The High Factory
In 1862 Alessandro worked closely with Italian and European architects and technicians such as the Belgian Auguste Vivroux to revolutionize production, having a modern multi-storey building built on the European model, called Fabbrica Alta
The new factory employs about 800 workers.
The monument to the Weaver
In memory of the forty years lived together in harmony, Alessandro Rossi donates the Monument to the Weaver (1879) to the city of Schio and its workers with this dedication engraved on the base:
“The future belongs to the working peoples”
The Palladian Basilica of Vicenza
«It is not possible to describe the impression that Palladio's Basilica makes...»
(Johann Wolfgang von Goethe, from Journey to Italy)
Unesco World Heritage Site and symbol of the city of Vicenza, work of Andrea Palladio.
New languages
In the 1930s, advertising created customer loyalty. Ale Giorgini recalls the advertisement for Lane Rossi Lanop, 1938 by the modernist duo Bruno Munari and Riccardo Ricas.
Today as then, the collaboration with international designers, graphic artists, creatives or artists to renew our visual language in an experimental and innovative way.
Paolo Rossi and Vicenza football
The Lanerossi Vicenza Associazione Calcio was born in 1953 from the meeting between Lanerossi Schio and Vicenza Calcio: the first case of football sponsorship in Italy.
The historical logo and the iconic R
Brand with the 1955 logo. The iconic R is the Lanerossi trademark. The new Lanerossi logo is inspired by the one created in 1967 for the 150th anniversary.
The era of Carousel
“Baldo e Poldo” by Brunetto del Vita is one of the most loved Lanerossi carousels. In the 60s, thanks to the innovative tool of television advertising, Lanerossi created animations that have remained in the history of Italian communication.
Among the most loved characters and performers, with Baldo and Poldo, we remember Signor Bonaventura di Sto (Sergio Tofano), Aldo Fabrizi in the Avanti c'è posto series and Jacovitti's Pecor Bill.
Communications in the 60s
Ale Giorgini recalls a sketch in tempera and collage on paper for a promotional postcard of Lanerossi fabrics, 1960s.
The Red Thread of Ideas | 200 years of history
In 2017, the 200th anniversary of its foundation was celebrated with the celebratory exhibition "The red thread of ideas: Lanerossi 200 years" organized at Pitti Uomo in Florence. The result is a book, which traces the history of communication. In the eyes of Ale Giorgini, the image of the Lanerossi Summer 1970 Yarn Sample Book symbolically becomes part of the spiers of the Milan Cathedral.
Triennial - Memory is my home
The Memory is my Home project perfectly reflects the union of research and tradition.
The passion for design and creativity does not forget the importance of the inherited visual heritage which, once reinterpreted, acquires a new value.
Triennial
The Memory is my Home project opens with Triennale, the first limited edition reversible plaid from the Archivio line. The original pattern dates back to 1933, presented for the first time at the Palazzo dell'Arte during the V Triennale di Milano that same year. With its composition of large-scale dots and stripes, the pattern is a clear interpretation of the modernist style in the field of textile design. The shades are highlighted thanks to a vibrant color block effect, capable of uniting material and colour.
Triennial 2
The Memory is my Home Archive line is enriched with the limited edition of the Triennale2 reversible plaid which pays homage to the design presented in 1936 at the Palazzo dell'Arte during the VI Triennale di Milano. The drawing is a composition of harmonic signs taken from the forms present in nature and from two fields of colour. Triennale2 is part of the aesthetic research of Organic Design in the field of textile design.
Villa Rossi
Giovanni, son of Alessandro, built his villa between 1876 and 1890 to a design by the architect Antonio Caregaro Negrin along the main street of the Workers' Quarter of Schio.
Ale Giorgini
Ale Giorgini is an Italian illustrator and designer. He has collaborated with brands such as Armani, Adidas, Amazon, Barilla, Enel, European Space Agency, Jeep, Puma, Martini, Ford, Disney, Warner Bros and has published his illustrations in Le Monde, The Hollywood Reporter, Boston Globe, Chicago Magazine , Le Monde, The Official Ferrari Magazine, Il Sole 24 Ore, Corriere della Sera . He has participated in exhibitions and events all over the world: from Tokyo to New York, Zurich, Vienna, Paris, San Francisco, Los Angeles, Melbourne, London, Montreal. He won the Good Design Award of the Chicago Museum of Design (2017) and was selected for the annual of the Society of Illustrators of New York (2015, 2017). He was the creator of Illustri Festival, the international illustration biennial of which he led the artistic direction from 2013 to 2018. In 2017 he founded Magnifico, an agency that represents the work of some of the most important Italian illustrators.