R Geometrics — Wool-Blend Throw by Matteo Menotto

Iconic, graphic, vibrant.

R Geometrics is a wool-blend throw designed by Matteo Menotto for the Memory is My Home project. The design is inspired by a late-1940s Lanerossi advertisement in which the iconic “R” of the logo was animated by flame-like graphics connected to the story of the thermo blanket.

That visual memory is reinterpreted through contrasting chromatic masses and geometric patterns, creating a contemporary and dynamic surface. The throw changes perception according to the way it is folded, placed or left to fall in the space.

The velvet border completes the profile with a soft detail that feels precious in perception. It frames the design, adds depth to the edge and makes the throw richer without weighing it down.

The wool and polyamide composition offers a warm, light and pleasant hand for everyday use. With its 130x180 cm — 51"x70" — size and 220 g/m² weight, R Geometrics is ideal for the sofa, armchair or foot of the bed, both as a personal cover and as a decorative element.

R Geometrics transforms the Lanerossi archive into a contemporary sign. A graphic and recognizable proposal, designed for those looking for a throw that brings together memory, color and comfort.

The product includes:
1 throw

Details
• Product type: throw
• Composition: 60% wool, 40% polyamide
• Size: 130x180 cm — 51"x70"
• Weight: 220 g/m²
• Design: Matteo Menotto
• Project: Memory is My Home
• Design inspired by a late-1940s Lanerossi advertisement
• Iconic Lanerossi “R” reinterpreted through geometric patterns
• Contrasting chromatic masses
• Velvet border
• Warm, light and pleasant hand
• Available in several color variants
• Ideal for sofa, armchair and foot of the bed
• Product care: dry clean only; do not wash in water; do not chlorine bleach; do not iron