Protecting the environment is a concrete commitment to which Lanerossi has chosen to dedicate itself on a daily basis. The use of renewable energy sources, traceable materials and adherence to eco-sustainable projects are what help us contribute to the protection of the fragile balance of the ecosystem. In 2021, Lanerossi decided to collaborate with SEAQUAL INITIATIVE , a global community that aspires to clean up the seas from plastic pollution.
The SEAQUAL INITIATIVE wants to clean up seas, rivers, beaches and seabeds by involving NOGs, fishermen, local authorities and communities. The different types of collected material are then sorted and the plastic, which is more difficult to recycle, is transformed into Upcycled Marine Plastic .
Lanerossi, as partner of SEAQUAL INITIATIVE, has chosen to use this new raw material – fully traceable and eco-sustainable – to create Ocean . The plaid comes from the combination of SEAQUAL YARN, the yarn made with plastic recovered from the sea, and recycled wool. Very soft to the touch and resistant like all Lanerossi products , this plaid flaunts a modern taste, perfect for decorating the living area or for draping the foot of the bed.
Ocean recounts the dedication with which Lanerossi undertakes to respect environmental issues without ever abandoning the very high standards of quality and resistance of its products. Part of the Green Label collection, Ocean is a plaid that enhances the taste for design without ever forgetting the importance of safeguarding the ecosystem.