From 17 to 23 April 2023, on the occasion of Milan Design Week , the Lanerossi store in Milan , in via Mercato was the stage for the launch of the collaboration with the designer Elena Salmistraro .

In conjunction with the main international event in the world of design, we recounted our encounter with the poetic vision and unmistakable sign of Elena Salmistraro by presenting the new collection of plaids and decorative cushions "Campanule" , whose pattern has invaded the outdoor spaces and interiors of the store in a site-specific installation , conceived as an immersive experience in our creative world.

Discover the world of Bellflowers Elena Salmistraro x Lanerossi