Lanerossi at Giacomo Totti’s home

What does home mean to you?

I like to define the relationship between a designer and their home as psychoanalytical. It is a place where I have put my language into practice, but more in emotional than rational terms. It is like an inner journey, often unconscious. Here I have hidden references, surrounded myself with symbols, and it is the place that welcomes my memories. It is a space for study, reflection and work, but above all it is where I love to host my loved ones and friends. A place of sharing.

What is your approach to a project?

My approach to the context I work in is always very respectful of the place and of the history surrounding it. I don’t like to distort it; if it has already been altered in the past, my intervention aims to restore it and give it coherence with the space and the historical context. There is a strong focus on materials and great attention to construction techniques. When it comes to furnishings, however, my approach is freer, and I love mixing different eras and styles—often in contrast with the setting—to create a language that is always new and never banal, capable of blending with the client’s personality and needs, while remaining faithful to certain stylistic elements that represent me.

What role do materials and textures play, in your opinion, in giving identity to an object?

I work extensively with furnishings and accessories; I have a deep love for twentieth-century design and beyond, and I enjoy mixing elements from different eras. Textile plays a fundamental role in rugs, curtains and especially upholstery. Working with restored and historical design, upholstery becomes a key part of the project. The use of colour is a defining element of my style, and I have dedicated extensive research to it since the beginning of my career. I enjoy working with unconventional combinations—often bold, but carefully studied. I believe this is the most complex part of my work, and textiles in all their forms, as you can see here, play a central role in all of this.

What does the Lanerossi brand evoke for you?

Lanerossi evokes many memories for me, as it is probably the most iconic brand of our region. Textiles were certainly the backbone of the economy in this area of Veneto at the beginning of the twentieth century. My grandmother worked in textiles, and my grandfather was a Lanerossi caretaker for most of his life in the postwar period, so I have a strong emotional bond with this company. Lanerossi has since evolved and become a brand of great quality. I deeply appreciate their meticulous selection of materials—very similar to my own approach—along with their fresh and highly contemporary identity. There are many interesting colours to work with and enjoy, and it is certainly a brand close to my heart.

What is your favourite Lanerossi product?

My favourite piece is the Triennale 2 throw. I have always found it to be an extremely visionary design—it looks like a psychedelic graphic from the 1970s, yet it was created in the 1930s at the height of modernism. It is surprising and truly fun.

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